1. Introduction

Newbubs Confinement Pte Ltd (“we”, “our”, “us”) is committed to protecting your personal data in accordance with Singapore’s Personal Data Protection Act (PDPA). This policy explains how we collect, use, disclose, and manage your personal data.

2. Definitions

Personal Data: Any information that can identify you — like your name, contact details, photos, etc.

3. The Data We Collect

• Directly provided: when you sign up for updates, make a purchase, or contact us.

• Automatically collected: website usage data (e.g., IP address, browser type, device type).

• Optional: photos or identifiers you upload for promotion or feedback.

4. Purpose of Collection, Use & Disclosure

We collect and use your data for:

• Providing requested services;

• Notifying you of events, offers, news;

• Improving our offerings;

• Fulfilling legal or regulatory obligations under PDPA.

We will only disclose your personal data to third parties when:

• It’s necessary for service delivery (e.g. payment processors or hosting providers);

• You’ve given explicit consent;

• Required or authorized by law.

Transfers of personal data outside Singapore are safeguarded through contractual measures or recognised frameworks to ensure protection comparable to PDPA.

5. Consent

• We collect, use, and disclose your personal data only with your consent, which may be express (you tick, sign or click ‘I agree’) or deemed valid in situations where data is clearly for a usual purpose.

• You may withdraw consent at any time by contacting us — we will respect your request unless legally obligated otherwise .

6. Notification

We notify you in advance about why and how your personal data will be collected, used or disclosed. If we wish to use your data for new purposes, we will inform you and seek further consent .

7. Access & Correction

You are entitled to:

• Request access to your data that we hold;

• Request correction of inaccuracies.
  We’ll process your request promptly, subject to any exceptions under PDPA .

8. Accuracy

We take reasonable steps to ensure your personal data is accurate and up-to-date, and appreciate your help in notifying us of any changes .

9. Protection

We implement security measures — such as access controls, encryption, secure hosting — to protect your data from unauthorized access, disclosure, or misuse .

10. Retention

We retain your data only as long as necessary for the purposes stated or as required by law. Once it’s no longer needed, your data will be securely erased or anonymized .

11. Transfer Limitation

If we transfer data overseas (e.g., to cloud providers), we ensure protections consistent with PDPA via contractual obligations or recognised frameworks.

12. Data-Breach Notification

In the event of a notifiable data breach, we will notify the PDPC and affected individuals as required—within three calendar days, unless remediation removes risk.

13. Accountability & Openness

• We’ve appointed a Data Protection Officer (DPO) to oversee PDPA compliance.

• Our data protection policies are available to the public upon request.

DPO Contact:
[Lloyd Tan], Email: [chitchat@newbubs.sg], Tel: [+65 83758282]

14. Children’s Data

If our website is accessed or used by children (≤ 18 years), we will seek parental consent and use age-appropriate language as per PDPC’s children’s data guidelines .

15. Use of Cookies and Analytics

We use cookies and analytics tools to improve your website experience. You can manage your preferences via your browser settings.

16. Changes to This Policy

We reserve the right to update this policy. We’ll notify you of material changes through our website or via email.